Monday, June 30, 2014

Our latest discoveries from India and Nepal


By Carol Sebert, Principal


Even though our design hub is based at our head office in Toronto, an equally important part of our work takes place in the countries where our carpets are physically produced. We regularly visit India, Nepal, Thailand and now China to liaise with the skilled artisans who bring our creations to life.  

In March, I was back at the “temporary field offices” in India and Nepal. After 25 years of touring these beautiful but challenging countries, you might think I’d have reached a been-there-seen-that attitude. Actually, the reverse is true – every trip is still full of new discoveries.  Having toured so many production facilities, talked with so many local artisans and developed an ease with the cultural differences, I now experience it all on a much deeper and more detailed level.

Of course, with every trip, I’m looking for new inspiration: something that will really fit for a particular client; something that will take a new carpet trend just one step further; something that will honour fair trade practices even more …

Two important discoveries this year concerned knots. First I came across a mill which can achieve a perfect low tight loop pile. This has always been the domain of the Thai mills, so finding a similar quality in India means we can offer it to our clients at a better price point.

Then – oh joy! – another facility with a particularly extensive (over 100) collection of hand looms and remarkable expertise to go with them, including the Persian knot. Persian rugs aren’t our specialty at Creative Matters, but we see an opportunity here to offer our clients the remarkable quality of this knot in non-Persian designs. FYI, a 9 x 12 (2.75 m x 3.75 m) carpet takes six months of knotting.





The most exciting discovery of the trip was the potential of vegetable dying. I had previously discounted it because I didn't know of a master dyer who could get pretty well any colour under the rainbow but now I do! It's pretty special - talk about eco friendly - and we are thrilled to bring this opportunity to our clients in 2015. The photo shows an example of the range of colours that are produced (by talented hands) with the skin of pomegranates.  






Traditionally the fringe of the rug is left at the colour of the neutral wool used to assemble the warp and weft, so it was interesting to visit with artisans who are perfecting the art of pre-dyeing the warp and the weft to create a variety of blending or contrasting effects.






The art of weaving goes back centuries in these countries and the range and ingenuity of the equipment never ceases to amaze me. Here the weaver is using his foot to work the warp threads – like a pipe organ.
 





Abrash is a naturally occurring dye variation that creates subtle colour change - or a stronger contrast - within a rug. At Creative Matters we often find that such natural irregularities can add to the charm and authenticity of a hand woven carpet. In this photo, a mill owner was showing me his control of gradations with abrash – it’s useful for our staff to know we have a partner who can control the contrast so skillfully.





No CMI carpet gets to the loom before our designers have carefully examined multiple carpet squares. They arrive almost daily in our Toronto office in sterile-but-reliable Fedex packs, so what a pleasurable change it is to check samples in pure sunshine, under the proud and watchful eyes of the mill owners amid the smells and bustle of daily Indian life.




I work with colour every day but vibrance of colours in Indian street life never fails to astound me.  




Finally, what a joy it is to discover a precious moment like this. It perfectly captures my love of textiles and every little labour-intensive stage of producing hand-woven carpets.  



Wednesday, April 30, 2014

The Art Day Project (and we're 25!) Part 2


As exciting and glamourous as our Art Day Project launch and gala event were, we thought we would add an exciting little twist into the mix in the form of a rug giveaway! That's right, a GIVEAWAY and if that weren't cool enough we also asked for you, loyal CMI fans, to help us design it. As we mentioned in the previous post, visitors and press were invited to participate in the real-deal Art Day process, getting down and dirty and making their mark in celebration of our 25th. We cannot tell a lie, it was FANTASTIC. Watching journalists, men in suits and art school pre-grads rub elbows around our work table was downright inspiring. It showed us here at CMI, again, that this process is so amazing and universal and encourages such creativity in everyone. 







The deal was, visitors create some beautiful marks and patterns and our crew works them into lovely finished designs, created for the sole purpose being voted on and for one lucky little artwork to be woven into a luxurious handmade rug. During the event we encouraged our creative friends to take a minute to chat with Label-Step's Reto Aschwanden and make a donation in support of their (and our) mission towards fair, safe and healthy working and living conditions for weavers. In total our team produced upwards of 60 designs from the marks made at those workshops and of those, 6 were chosen as semi-finalists. 






A month of voting produced the winner - a sassy number titled, quite simply, #58. The #58 artwork made the 17 hour trek to Nepal at the end of January (and is probably just getting over her jet-lag) with Reto and was handed over to our Nepalese partners to begin production. #58 will make the transformation from 2D to 3D and a winner will be drawn by Label-Step, in the Spring. 





Meanwhile, somewhere between the Art Day exhibition and the first day of Spring, Carol was lucky enough to speak with Katie Loux from UK carpet and textiles magazine Cover, about our big event, creativity, future Art Days and what to expect from us next. It was so lovely to see us in print (we're not gonna lie) and especially flattering since we've been swooning over every issue of Cover, and her sister publication Hali, for as long as we can remember.






Speaking of future Art Day workshops, a few weeks ago we participated in POSSIBLY the most exciting one yet. It was so great and we can't wait to tell you all about it.

xoCMI 

Monday, March 24, 2014

The Art Day Project (and we're 25!) Part 1


You'll have excuse us for the radio silence - It's been a whirlwind here at Creative Matters and we're just starting to catch our breath! They say that 50 is fabulous but what about 25? We've just nicely entered our 25th year at CMI and we have to admit, it feels pretty great. Rewind a few months to November 26 2013 to our amazingly fantastic exhibition and gala, The Art Day Project, launched at Toronto's own, Textile Museum of Canada (TMC). Our team (see below!) worked on the event for an ENTIRE YEAR, designing, plotting, preparing, choosing the perfect outfits and finally the day arrived and we couldn't be more thrilled with how it turned out. 




The four-day event began with a lecture by our fearless leader Carol Sebert, entitled Responsible Rugmaking: The Fair Trade/Quality Connection. The theme of our event was centred around celebrating and demystifying the art of rug design and fair trade weaving and Carol spoke to that alongside Reto Aschwanden (who flew from SWITZERLAND), the Commercial Director for Label-Step, the incredible fair trade carpet production organization that we work with to ensure fair, safe and healthy conditions for all of the weavers who make our rugs. 






Apres the lecture we ran some Art Day workshops, not unlike our own marathon art sessions, created to inspire and generate fresh new marks, patterns and designs. The namesake of our exhibition and gala event, Art Day, involves rolling up your sleeves and throwing your inhibition to the wind. Through a series of exercises that vary in length, we use different drawing and mark-making materials on an assortment of surfaces that, in turn, get refined, combined and enhanced into the beautiful hand-made custom and retail rugs that we produce each year. We were also lucky enough to capture the process of one of our Art Days on film (check it out here) and the final cut arrived just in time to premiere the night of our gala event.





This event also marked the North American launch of our latest line of handwoven rugs, The XXV Collection. It was noted by Carol, amidst the planning process "I think what our designers have captured in this exquisite collection is so Gatsby-esque. The silver and golden hues and simple yet intricate patterning is a perfect reflection of how delighted we feel as a team to be celebrating 25 years of creating luxurious fair trade floor-coverings for interior designs, architects and clients”. (We had to quote that…it gave us a little chill :) And how true; as a team we couldn't be more excited to be part of this tremendous milestone and this fantastic company. We're so grateful and moved by all of our family, friends colleagues who came to support us and our Art Day Project. 



If you thought this little recap was exciting, stay tuned for part 2 of this post!

xoCMI

Tuesday, January 14, 2014

The Art Day Project Rug

https://www.facebook.com/creativemattersinc?sk=app_340844892643734

In celebration of our 25th Anniversary, Creative Matters held a series of art and design workshops at the Textile Museum of Canada in conjunction with the exhibition of our newest works titled The XXV Collection. Our designers walked participants through a creative design process that mirrored our own Art Day workshop, which is dedicated to creativity and inspiration. During Art Day we use a series of mediums, papers and tools to create marks and images that will eventually be worked into designs for hand-made, fair trade rugs.

The marks and imagery, generated during our 25th Anniversary Art Day workshops were created as inspiration for several original rug designs, with the intention of creating a luxurious, handwoven, fair-trade rug. The design team created fifty-three initial artworks and have narrowed it down to six to be entered into our first ever XXV Art Day Competition. Now we are inviting the public to judge the creations online and entrants have a chance to win the Art Day Project rug by visiting our site and voting for their favourite design. The winning design will be hand-woven, by Creative Matters' artisans in Nepal, into a beautiful 6'x8' rug (valued at $5000) and donated to Label Step for their awareness-building and fund-raising purposes.

Label STEP is committed to improving the working and living conditions of carpet weavers and fighting abusive child labour. To achieve these goals Label STEP systematically monitors the production sites of its licensees and their suppliers, and takes measures to ensure fair working conditions. Label STEP operates at the local level in all major carpet-producing countries in Afghanistan, India, Iran, Kyrgyzstan, Morocco, Nepal, Pakistan and Turkey.

You can enter to win the Art Day Project rug by voting, online for your favourite design and although no donation is necessary, all contributions help Label STEP continue their work to make life better for the weavers and support the commitment of the dealers.

Click the link to visiting the voting site - good luck!
http://www.tabsite.com/wall_post.php?id=15675